M SUPER AVENIR was founded in 2018. As M sounds like “I AM”, which might remind people of the identities from multiple perspectives, and Avenir is for “FUTURE” in French, the brand name M Super Avenir conveys the sense of faithfulness to oneself and the confidence in winning the future.
In its products, the brand adopts lines which stand for human beings who are thought to be originally as simple as the lines. However, with the influence of external factors, the lines are continuously distorting, intertwining and piling up, which indicates the change of human beings from purity to complexity due to the effect of the external factors. Centering on human body and patterning, the brand defines itself as “Styling Art”, aiming to convey a unique sense of life and dressings, shaping a new form of styling, and promoting the formation of its distinctive visual language via continuous variation and innovation of patterns.
Photographed by : Kawinpob Leelaongarm | @rakjerry
Special thanks to LABLEHOOD, Shanghai Fashion week @sodiumcollective